While all gas car drivers today are based at city and highway franchised stations, most electric car drivers use their home garage as their main gas station. Drivers of electric vehicles, at least in the early stages of their use, are looking for alternative charging options while driving their electric vehicles, instead of laying emergency routes at charging stations. These opportunistic stops can be while shopping, eating at restaurants, taking coffee breaks or at work, in locations controlled or owned by contractors, business owners and property managers like you.
Just as grocery stores are known for taking advantage of a local customer base, larger stores, malls, and even restaurants can gain a competitive edge by offering practical value to customers. As EVs proliferate, drivers can choose a store, fill up their EV, and do two things in one .
4. Cross promotion and goodwill
Many EV charging stations may offer branding, advertising, and cross-promotional features, sometimes explicitly linked to the station's interface. Marketing opportunities include in-store cross-promotions, generic branding and promotions, and third-party advertising such as in-store supplier discounts. At a relatively low cost per store or location, businesses, whether retailers, fast food chains or employers, can build sustainable transfers into their infrastructure and build their brand and reputation based on long-term viability goals.
The benefits for retailers, malls and retail developers are the delay factor for consumers, who in turn can spend more dollars on a single electric driver. Likewise, employers and corporate fleet owners can use electric vehicles to increase dedication and create value for their employees. Electric vehicle chargers literally drive traffic to your business and set you apart from the competition; for EV or PHEV customers, simple charging options while shopping, playing or working, especially at home when competitors don't. This is an attractive lure for those who don't have easy access to charging. Customers waiting to charge their vehicles are more likely to stay with your business, which can boost sales.
Even if it is perceived as a PR, installing modern electric vehicle charging stations is a strong signal for customers.
Some useful information about electric vehicles and electric vehicle buyers
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